Congestion is often framed as a crisis of lost time and value caused by the inefficiencies of population growth and poor transport planning. Planning institutions, however, have no choice but to approach congestion as a multiple bottom line investment for which there is no negative value. Activity is good, and too much activity is better—it just needs to be intelligently arranged. Governments, planners, and industry groups also understand that in newly “big” Melbourne, which is facing some newly big challenges, congestion actually represents the best tool they have for making essential cultural shifts around land use, mobility behaviour, and density.